write a positioning statement for Dove Men careSolutionA pos

write a positioning statement for Dove Men+ care

Solution

A positioning statement states the way in which a product aims to fulfill a particular consumer need. It communicates the positioning of the brand or the product to the primary market.

Dove Men+care products are aimed at men through products like antiperspirants, deodorants, face care products like cream, lotion, face wash and hair care products.

Thus the positioning statement for Dove Men+care will be: Personal care products for men that will redefine the experience of skin and hair care. Dove Men+care is the only brand of men grooming products that caters to the particular requirements of men\'s personal care and grooming in a practical yet luxurious manner, with an aim to pamper the caring man.