barillas actual strategies Ililach broad category Instructio

Ililach broad category Instructions on a clear sheet of paper, develop an 11 x 2 matrix where PepsiCo\'s (1) beverages and (2) snack segments are along the top and the 11 strategies listed in Table 5-4 are along the left side of your paper. Review the text material related to Table 5-4. Also, review the PepsíCo divisional informa- tion provided in Cohesion Case. In each of the 22 cells within your 11 x 2 matrix, write in a hypothetical strategy for the respective business segment indicated. Step1 Step 3 EXERCISE 5B Barilla\'s Actual Strategies Purpose As showcased at the beginning of this chapter, Barilla is successfully pursuing a variety of strate- gies. This exercise gives you practice identifying types of strategies, which is important, especially because in the next chapter important strategic management matrices recommend various types of strategies depending on various internal and external fact Instructions Review the material about Barilla at the beginning of this chapter. In addition, go to www.barillagroup.com website and click on Media Relations and then review current n releases about Barilla. For the following eight types of strategies, give an actual example being pursued by Barilla: forward integration, market penetration, market development, market penetration development, related diversification, divestiture, and retrenchment. Step 1 the ews Step 2 , product EXERCISE 5C he Stsotegies Should PensiCo Pur 014

Solution

Forward integration: Opening a chain of Barilla branded restaurants in USA

Market Penetration: Looking to gain further market share in USA by opening Italian restaurants.

Market development: Barilla’s investment in sauce plant to enable it to market pasta and sauces world wide where pasta consumption is lower. And gradually improve the share of Pasta & Sauces in its revenue share.

Product development: Opening a plant that produces sauce to be sold worldwide as a complement to pasta.

Related diversification: setting up sauce production plant to complement its pasta business

Divestiture and retrenchment: Selling out the German bread maker and the Spanish bakery products manufacturing facility and redeploying those funds in the pasta business.