4a How is product advertising different from institutional a

4a) How is product advertising different from institutional advertising? Within product advertising, describe and provide an example of pioneering competitive, comparative, and reminder advertising

Solution

Institutional advertising is different from Product advertising as Institutional advertising focuses on developing distinct brand image of the company whereas product advertising focuses on attracting customers to a product and increase there perception of its value.

Pioneering advertising refers to the launch campaign of new product category as opposed to marketing of single product. The main purpose behind this is to inform customers of entirely new concept rather than promoting single product. In pioneering advertising internet is piqued to spread awareness amoung consumers regarding product line launch.

Competitive advertising is an effort made by one company to compare and contrast its product with that of similar product from competative company.

Reminder advertising is basically marketing strategy in which reminder to its large consumers about the original product or new theme added to it. Example of reminder advertising could be seen in day to day life in Dmart ,etc offering free products with main products.