Homework SoursePortfolio analysis is a process to Select one a to assess th
Solution
Portfolio analysis is a systematic way of analyzing the products and services that offers a good association with the business and this could be more than one business. Based on the strategic objectives, it helps to decide to give emphasize on which products or services or to phased out. It inspires management to assess each of the organization\'s businesses separately by setting objectives and allocating resources for each strategic business unit (SBU). It arouses the usage of external or competitor’s data to complement management decision making. It helps in expansion and growth by raising the matter of cash flow accessibility. Most of the time portfolio analysis evaluates strategic business unit based on market or industry appeal and intensity of strategic business unit’s position. Hence the answer is ALL OF THE ABOVE.
A marketing plan identifies its most promising markets and analyzes competitor solutions and market opportunities. It is a comprehensive document that describes business activities in advertising and marketing within a set time frame including budget, goal along with the plan of action. The important elements for any marketing plan comprises of four Ps of marketing (product, price, place and promotion). To create the marketing plan situation analysis is performed, target audience is identified, marketing goals are listed, communication strategies are formed along with the budget to be used for marketing. Hence, answer is MARKETING PLAN.
