Create a dicussion response to Customer relationship managem

Create a dicussion response to, \"Customer relationship management focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships\" (Pride, Ferrell, 2014, p. 16). When trying to market to customers it is important to know the type of people you are targeting. The three reasons it is so important are, \"by acquiring new customers, by enhancing the profitability of existing customers, and by extending the duration of customer relationships\" (Pride, Ferrell, 2014, p. 16). Acquiring new customers is important because you always want to be growing your business. With no customers, there is no business. An example of this would be to welcome in a new customer and get to know them personally. By enhancing the profitability of existing customers, you are creating more profits for the business as a whole. At this time, you could offer an upgrade to the current customers product for an up charge. Lastly, extending the duration of customer relationships is important because you want to keep the same customers. A lot of companies do not create a relationship with their customers and the customer ends up moving to a different business. An example would be to create a personal relationship with people so they feel like it is more than business and stick around longer.

Solution

In order to have good customer loyality the producers has to develop a deep and strength customer relation .In order to strength the customer relation the producer should loyal to them and the products should not only aim at the profit but also aim at customer satisfaction. And the quality of the product should improved.

In order to keep good customer contact keep in touch with them and collect proper feedback and solve the issues as soon as possible and also thank them for the feedback

another way to keep good customer relation it is best to send news letters in regular intervals. it is good for making customer relation

another way to keep a good customer relation is based on marketing . if marketing s based on some key facts or based on some brand names it help to make customer relation

An good example for keep customer relation it is important to mention the brand names example for that apple. apple come with sologon think different .the company labeled the products with the quotts of many remarkeable persons. and it help to improve the market demad for apple products.