You have achieved a dream job working for the Toledo Mud Hen

You have achieved a dream job working for the Toledo Mud Hens. Remembering what you learned in Sports Economics, you managed to estimate the demand for general admission tickets as follows.

Price

Tickets

$27

0

$24

1,000

$21

2,000

$18

3,000

$15

4,000

$12

5,000

$9

6,000

$6

7,000

The marginal (and average) cost of selling a ticket is $2. Other fixed costs per game equal $25,000. Finally, seating capacity is 7,000.

a)

What is the profit maximizing price? (Pick a multiple of $3.)

A:

b)

How many tickets will be sold at that price?  

A:

c)

Compute the profits. (revenues – costs) (costs = $2 per ticket + fixed costs)

A:

d)

Suppose that the East stands collapse, and capacity falls to 3,000. What price do you recommend?

A:

e)

Now suppose that the West stands are judged to be unsafe, and capacity shrinks to 1,000. What price do you recommend?

A:

Price

Tickets

$27

0

$24

1,000

$21

2,000

$18

3,000

$15

4,000

$12

5,000

$9

6,000

$6

7,000

Solution

1) Solution: The profit maximizing price is $15

Working: Details in the table below

2) Solution: 4000 tickets

Working: Details in the table below

3) Solution:

Price

Tickets

Revenue

Cost

Profit

$27

0

$0

$0

$0

$24

1,000

$24,000

$21,000

$3,000

$21

2,000

$42,000

$22,000

$20,000

$18

3,000

$54,000

$23,000

$31,000

$15

4,000

$60,000

$24,000

$36,000

$12

5,000

$60,000

$25,000

$35,000

$9

6,000

$54,000

$26,000

$28,000

$6

7,000

$42,000

$27,000

$15,000

?

4) Solution: Because the profit maximizing capacity is at 4,000 thus the price as obtained before i.e. $15 would be the suggested price.

?

5) Solution: As the total capacity is 1,000 thus the price $3,000 is most profitable, therefore would recommend $15 as the ticket price

Price

Tickets

Revenue

Cost

Profit

$27

0

$0

$0

$0

$24

1,000

$24,000

$21,000

$3,000

$21

2,000

$42,000

$22,000

$20,000

$18

3,000

$54,000

$23,000

$31,000

$15

4,000

$60,000

$24,000

$36,000

$12

5,000

$60,000

$25,000

$35,000

$9

6,000

$54,000

$26,000

$28,000

$6

7,000

$42,000

$27,000

$15,000

You have achieved a dream job working for the Toledo Mud Hens. Remembering what you learned in Sports Economics, you managed to estimate the demand for general
You have achieved a dream job working for the Toledo Mud Hens. Remembering what you learned in Sports Economics, you managed to estimate the demand for general
You have achieved a dream job working for the Toledo Mud Hens. Remembering what you learned in Sports Economics, you managed to estimate the demand for general
You have achieved a dream job working for the Toledo Mud Hens. Remembering what you learned in Sports Economics, you managed to estimate the demand for general

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