Find examples of advertisement campaigns that use the each o

Find examples of advertisement campaigns that use the each of the following endorser strategies Athlete Endorser Product/Marketer “I use it, so should you\" strategy Do you think the choice of this particular endorser is effective for this product? Why or why not? Athlete Endorser Product/Marketer “I\'m an expert, I think you should use it\" strategy Do you think the choice of this particular endorser is effective for this product? Why or why not? Athlete Endorser Product/Marketer \"I think it\'s cool, so you should use it\" strategy Do you think the choice of this particular endorser is effective for this product? Why or why not? You are working for LG and your company is about to release the LG Urbane smart watch, a competitive product to the highly touted Apple Watch (look it up online if you don\'t know what it is). You are responsible for choosing an endorser for the product. Compile a list of 4 potential endorsers for this product. Assign weights to the criterion based on what you feel are the most important factors for this particular product and then evaluate each of the 4 potential endorsers on a scale of 1-10. Which endorser is the best choice? Why? Option 4 Option 1 Rating (1-10) Rating (1-10) Rating (1-10) Rating (1-10) Option 2 Option3 Weight (sum to 1) Criterion Popular Achiever Credible Congruence w/ target market Attractive Overall Score (Sum of Weight x Rating): Briefly explain your reasoning for yo ur answer

Solution

1)

Athlete endorser - Michael Phelps

Product/Marketer - PureSport protein recovery drinks

Yes, this strategy works well. Philps holds all time records for Olympic gold medals both in individual and group events in swimming. He is known for high performance in swimming that demands instant energy before the start of the game. Using a player that is successful and endorses the product in public is a great strategy to start with for a product that is also used in the same game.

2) Athlete endorser - Roger Federer

Product/Marketer – Nike

Yes this strategy works well for the company. Roger Federer is the oldest player in the ATP World Tour Ranking’s top 5 and is known as experienced and expert in the field of the tennis. Using the Roger as the brand endorser who says this is the best product makes way in the mind of the consumers directly.

2) Athlete endorser - LeBron Jame

Product/Marketer – Coca –Cola

Yes this strategy works well for the company. Jame is known for a cool image in NBA basket ball games. Using him as a endorser for the drink and showing how cool it is to drink the Coca Cola attracts masses towards the product