4What suggestions would you offer to Coke about its global o

4.)What suggestions would you offer to Coke about its global organizational structure and control?

5.) Search Coca-Cola’s corporate website to better understand the company’s current organization within Europe. What does the current organization structure suggest about Coca-Cola’s decision to localize control in Europe?

The answers to these two questions are found in the textbook that is listed below on page 531.

Gillespie, K. and Hennessey, H. (2016). Global Marketing (4th ed.). Taylor & Francis.

Thank you for the help.

Solution

Answer 4:- Coke is the largest producer of beverage in the entire world. As far as global organization structure is concerned, in my opinion, the organization must adopt the strategy in which it promotes and facilitates the formulation of the local region depend marketing strategy. For any global brand to go local it is very important to have a better understanding of local culture and the specific requirements of the customers of that region. In order to have the effective sales and promotion activities, it is important to have different creative teams which focus on certain products and have the comprehensive knowledge of branded product. Apart from this, having the managers from the local team to be the part of the global management can also be an effective strategy due to their extensive knowledge of the local market. In fact, a very strong relationship with the bottling partners should also be maintained by the company so that a strong trust can be maintained and the chances of contamination can be avoided.