Assignment 1 Scientific Method and Experiments Read the stud

Assignment 1: Scientific Method and Experiments Read the study description below & answer the questions Destiny Miller, a researcher at Proctor and Johnson ConglomCo, wants to test the effect of new packaging for suntan lotion on unit sales. She chooses 2 markets that are equal in population (Miami FL and Minneapolis MN). She places the new package in Miami stores. In contrast, Minneapolis stores continue to be stocked with the old style packaging. From April through September, unit sales of lotion are tracked. The following sales are found: Miami 203,412 bottles, Minneapolis 117,317 bottles 1. Identify the L.V., D.V., test group and control group. 2. Identify a design weakness in the study and tell how the study could be re-designed to remove that problem

Solution

1.

So here the study is of packaging on Unit sales.

Hence Unit sales is the DV and packaging gor Suntan is IV.

Here Miami stores had the new package, which were to be studied hence the Test group.

And Minneapolis has the old style, that is the benchmark on which it is observed, hence it is the control group.

2.

A design weakness is