Go online to the MMs website httpwwwmmscomusindexjsp and eva

Go online to the M&Ms website (http://www.mms.com/us/index.jsp) and evaluate it. You will have to go through more than just the main landing page—click on the current contests and other pages to get the data you need. What does the company do to build loyalty? To build community? Are there opportunities for feedback? Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what is the company doing? Overall, what do you think is most effective about the site? What is the least effective? Are you a loyal customer of M&Ms? If so, why?

Solution

To build loyalty M&Ms provide quality products at low prices, uses different characters that connect with families and creates different promotion depending on the occasion.

They have stores located all over the world including Disney World where you can watch the history of the company and of course buy products, but they don’t only sell chocolates, their products go apparel, drinkware, dispensers and accessories.

The company partners with film makers, for example there is a promotion of Star Wars right now due to the latest movie, M&Ms is always partnering to provide their products to different audiences.

The most effective about the site is that you can purchase the products and they are sent directly to your house and you can find the nearest store as well. You have access to products that sometimes are not available on regular stores.

Myself am a loyal customer of M&M`s, the main reason is because my father is also a loyal customer, I enjoy the flavor and the fact that you can eat a couple of them and save the rest for later or you can get the fun size and enjoy different flavors. The price is just right for good quality.