Currently at a price of 1 each 250 popsicles are sold per da
Currently, at a price of $1 each, 250 popsicles are sold per day in the perpetually hot town of Rostin. Consider the elasticity of supply. In the short run, a price increase from $1 to $2 is unit-elastic (Es = 1). In the long run, a price increase from $1 to $2 has an elasticity of supply of 1.50. (Hint: Apply the midpoints approach to the elasticity of supply.)
a. How many popsicles will be sold each day in the short run if the price rises to $2 each?
per day.
b. So how many popsicles will be sold per day in the long run if the price rises to $2 each?
per day.
Solution
We can use the midpoint formula of elasticity to solve the above problem,
Es = [(Q2 - Q1) / {(Q1 + Q2) / 2}] / [(P2 - P1) / {(P1 + P2) / 2 }]
A) In the short run Es = 1 and let Q2 be the quantities sold after change in price from 1 to 2.
1 = [(Q2 - 250) / {(250 + Q2) / 2}] / [(2 - 1) / {(1 + 2) / 2}]
2 / 3 = 2[(Q2 - 250) / (250 + Q2)]
250 + Q2 = 3Q2 - 750
2Q2 = 1000
Q2 = 500
In the short run, 500 units of quantities are sold per day when price increases to 2.
--------------------------------------------------------------------------------------------------------------------------------------------------
B) In the long run Es = 1.5 and let Q2 be the quantities sold after change in price from 1 to 2.
1.5 = [(Q2 - 250) / {(250 + Q2) / 2}] / [(2 - 1) / {(1 + 2) / 2}]
1 = (2Q2 - 500) / (250 + Q2)
250 + Q2 = 2Q2 - 500
Q2 = 750
In the long run when price increases to 2 the amount of quantities sold is 750 units per day.
