Assurning you are a coauthor of the abstract below suggest t

Assurning you are a co-author of the abstract below suggest two issue, that you will S recommend for inclusion to enrich the content. [4 marks]. The article sheds light on thel medioting role of social networks on consumptionb behaviour,a significant facet of social mobility and well-being Based on the Indian Human Development Survey, the article explores to what extent households across India participating in social networks haye in?reased their consumption levels./ While participation in formal social networks does result in improved household consumption levels, the type and number of networks are pivotal to this change. Nevertheless, not all. networks lead to similar effects, although the number of social networks per se has a positive effect on consumption. Furthermore, the networks based on homogeneous groups, such as women\'s sel help groups, have a negative or lesser effect on smoothing consumption, while those affiliated with heterogeneous networks have a positive effect on increasing consumption.

Solution

Two issues that can be looked into, include:

1) The paper can also try to explore the result of social media providing consumers a voice. Customers are demanding to be more engaged with companies affecting their lives. Trends like blogging, online communities show customers want be asked what they want. These preferences expressed in social media sites leads to easier flow of information to the producers which they can use as inputs in their products.

2) It can also be explored how word of mouth advertising or envy created due to the role of social media affect consumer behaviour. Social media helps one realise others have more materialistic items than them and envy may cause them to buy more products they would not have brought otherwise. Word of mouth advertising is important as no ad can convince people to buy the product than from the social media of people they trust. This role of social media affecting consumption behaviour can be explored.