12 The intent of business research is the development of new

1.2 The intent of business research is the development of new knowledge. The intent of a Google search is to gather information. Discuss the differences between business research and an information search and provide an example that illustrates your explanation. Do differences in reporting research or search results exist?

Solution

Q1) Below are the differences between business research and information search -

1. Information search is a subset of business research.

2. Information search involves searching for a specific information in various sources to gather the required results whereas business research involves searching information based on intended objectives and collecting the information to do a meaningful analysis.

3. Analysis of data in business research is done to interpret the alternatives and arrive at a final outcome that helps to make a decision.

Q2) The output of search results is raw data in various forms whereas the output of reporting research is a summarized or detailed report consisting of the information, analysis and interpretation.