13 eptually distinguishable and respond differently to diffe

13. eptually distinguishable and respond differently to different marketing mix elements and You have discovered that the segments you are targeting are conc programs. This segmenting requirement is called a. accessible b. measurable d. differentiable c. reachable 14. Mary Anne\'s Chocolates targets several different market segments while designing separate offers for each one. This approach is called marketing. b. differentiated d. mass a. undifferentiated c. multi-segmented 15. Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use? a. more-for-the-same strategy c. repositioning strategy b. more-for-more strategy d. the-same-for-less strategy 16. Products and services fall into two broad classes based on the types of consumers that use them. Which is one of these broad classes? a. industrial products c. co-branding b. brand equity d. brand extension

Solution

13. You have discovered that the segment the segment.......

This segmenting requirement is called Differentiable  .

Correct option is d) because the segment that are conceptually distinguisable and respond differently to diifernt marketing mix elements and programs are called differentiable marketing segmention.

option a) is incorrect because the market segment that can be effectively reached and served are called accesiable market segmentation

option b) is incorrect because measurable marketing segmentation means the size, purchasing power and profiles of the segment can be measurable.

option c) is incorrect because this segmenting requirement is called differentiable not reachable.

14. This approach is called Differentiated marketing.

option b) is correct because in differentiated marketing, several different market segments are targeted and for each one seperate design are prepared.

option a) is incorrect because in undifferentiated marketing the whole market is targeted by one offer.

option c) is incorrect because in multi segmented marketing the firm target more than one segement for same design.

optiond) is incorrect because undifferentiated marketing is also called mass marketing.

15. correct option is b) more - for more strategy as the name define it as for more cost or high quality more will be charged.

16. correct ans is a) industrial products because there are two broad classes based on the types of onsumers that are ;

- consumer products are final goods and services are purchased for the final consumption usually by households.

- industrial products are products that are purchaed for the further process or use as a raw material to produce a consumer product.

so correct ans is a) industrial products.