There is no case with this This project is an analysis of th

There is no case with this.  

This project is an analysis of the marketing strategy for the Arm & Hammer brand.

One definition of “analysis” is: detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation.

Describe Arm & Hammer’s target market. Has it changed since the product expansion?

What growth strategy has Arm & Hammer employed? Has it always been the same strategy?

What is Arm & Hammer’s USP?

What is their positioning strategy?

Do you think Arm & Hammer has brand equity? What is your opinion based on?

How would you describe the promotional strategy?

Provide some examples of along with your critique of their promotional strategy.

In marketing terms, how would you describe their distribution strategy?

Solution

1. One of the most critical concern of entrepreneurs is to identify the target market and potential buyers. Every organization works to define its target market and its traits. One method to identify the potential or prospective buyers is to make a list of all the features of the product provides in the target market. Then, list all the benefits related to these features.

Arm & Hammer target market are the people who are low income group, old age people, and even African American. The products are prchased when there is large pantry stocking trips. Starting from the period of 1920s till 1970s, there has been tremendous changes in the product lines of Arms & Hammer, varying from baking soda to usage of deodorizer for laundry purpose, pet care, oral hygiene and even for baby\'s diaper pails. Consumption for these purposes brought up new potential customers. Changes have been seen in the list of target market, initially list of people came to buy just the baking soda and now there are many domains that come for laundry purpose, pet care, oral hygiene, wound care and even for baby\'s diaper pails.

2. Arms & Hammer focus on creating creative marketing strategies. The company keeps on updating target markets as well as develops new prospective markets to expand the business process. For this, the company focuses on introducing new marketing plan and programs. The marketing team is trained to work in coordination and to come to the desired results in the marketing plan.  

Its never been the same strategy not just for Arms & Hammer, for every company who comes up with a right mission and vision. To keep the company updated, change management is essential to improve on a continuous basis. New technology and techniques keeps on coming in the market. To cope up with new technology, employees are trained on a continuous basis. New strategies, plans and procedures kee[s on developing in an organization. With Arms & Hammer, there has been many changes in their business strategies. The company keeps a track record of the existing customers and keeps focusing on attracting future potential customers. For this, there is continuous improvement in the existing products & services.

8. Distribution of products refers to how a company is able to sell its products & services to the customers. Every organization has its own developed distribution strategy depending upon their products & services, customers located in different geographical areas, kinds of customers, distribution costs, etc.  For successful crossing, one needs to find the right distribution channels.

Arms & Hammer\'s distribution channels include the following: