Imperfect information among the potential bidders of a cable

Imperfect information among the potential bidders of a cable TV franchise results in a final bid that is more than the market value of a franchise. This situation is an example of:

Solution

The winner\'s curse is when the winner gets to pay more due to emotional verse or improper information on the whole and the given scenario is same as that on the whole.

Therefore (c) winners curse is the answer