Prepare an external environment analysis of the mobile phone

Prepare an external environment analysis of the mobile phone industry (phones and mobile services)

Solution

PEST analysis of the mobile phone industry:

A. Political factors :

1. Imposed Taxes and tax regulations
2. Political Stability - example In Egypt and Libya , When there were political riots so in that situation companies like Nokia lost their market share
3. Government regualtions regarding telecom industry, Bandwidth , Frequency range etc

B. Economical Factors:

1. Purchasing power of the consumer
2. Consumer Income
3. Inflation within the country
4. Unemployment rate

C. Social Factors :

1.Demographic Factors:

a) Target Consumer age and Gender
b) Location and market size
c) Occupation

2. Cultural Factors:

a) Society Values
b) Traditions
c) Language preferences and behaviour

D. Technological Factors :

1. Latest technological trends in the market
2. Innovation , research and development in the field
3. Growth in awareness of the technology