Case study Airbus and boeing duke it out to win lucrative Ib

Case study: Airbus and boeing duke it out to win lucrative Iberia deal.

How do I use Edward.T Hall model in culture dimension (the impact of culture dimensions on negotiation strategies in the international business environment and its challenges) to critique the negotiation strategies and tactics of the key executives, Dupuy, Leahy and Bright?

Solution

In this specific case both of the companies were very competitive in terms of getting the deal done. It was a very big deal as iberia airlines wanted planes from these companies.
As an international marketer companies both of the companies provided their model planes to iberia Airlines. Airbus A340 and Boeing 777 were the aircraft of companies standing out from the crowd in terms of the size and total space being used. Both of the aircrafts were designed to maximize the efficiency as well as productivity of the airline industry.
In this case both of the companies have done explain process of selling and explain the benefits of both of the aircraft to the iberia airlines company. As the deal was huge and overall involve money was also very large, level of concession which was done buy airline was extreme.
Aggressive negotiation techniques used by both of the companies to set the deal with iberia airline. It required several amount of involved strategies regarding the negotiation from the top authorities of iberia airlines. It directly increase the overall level of profits as well as better package management for the airline company during the time of recession for the airline industry. As previously company was using airbus, finalize deal went into favour of Airbus with a better and simple design as well as a promise of maintenance and cost effectiveness for iberia Airlines.
Persuasive marketing techniques used in this deal to make a better outcome of the specific details. Involvement of both of the companies and aggressiveness of the offers directly increased the overall level of competition in the international market.
International negotiation and fluctuation of the prices because of the size of the deal was very important for both of the companies. After this deal, companies increased the level of implementation for the different marketing strategies to word different airline companies. Airbus decreased their prices and shown extreme efforts in getting the deal done by creating better package and by talking different parts suppliers of jet planes to reduce the overall expenses on the plane and to reduce the TV price according to the needs of the iberia airlines.
Their service and already maintained airplanes in airline company was also one of the main reasons for negotiation between Airbus and iberia Airlines. Buy successfully carrying out different strategies regarding the sales and marketing, highly persuasive authorities from Airbus directly increases the chances of getting accepted and finally gets accepted by the iberian airlines to supply the required change in aeroplanes.