Remaining Time41 minutes 11 seconds Question Completion Stat

Remaining Time:41 minutes, 11 seconds Question Completion Status Movingtoanother question will save this response Question 34 The primary advantage of magazine advertising is that is less condly than newspaper advertising the ad is available at the point of purchase for the product Othe ?posure time is limited Oit is most effective for business-to-business transactions O the ad can target a specific audience Moving to another question wll save this O tm Cortana. Ask me anything. ?? @o

Solution

Answer - the ad can target a specific audience

Reason - newspapers and magazines are primarily a local advertising medium but are also used by national advertisers. Magazines are the primary advertising media in terms of ad revenue and number of advertisers whereas newspapers are a primary source of shopping information for many consumers. Newspapers and magazines are high involvement media because they generally require consumers to expend some time and energy to process the information they provide. But most companies prefer advertisement in magazine rather than any other medium because a company will never want to generalise their ad with other ads and another important factor is that there are special-interest magazines which reach a very selective audience and are very valuable for reaching specific types of consumers or market segments which is the target of a business.

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