Homework Sourse11 Scoring models profile sheets and checklists are used in
11)
Scoring models, profile sheets, and checklists are used in which phase of new product development?
Development
12)
Developing the product innovation charter is
guides the testing phase in the product process.
14)
A set of systems and interfaces that form a common structure is a
product matrix.
15)
In market testing, where the adventure has very little risk, and thus, a costlier method is not defendable, you should use
simulated test marketing.
16)
Market testing for industrial goods should not include
test marketing.
17)
Promotion is an effective launch tactic for
cases where availability needs to be stimulated.
| Evaluation phase |
Solution
Q11) Concept Phase
Q12)precedes the product process.
Q14)product pool/matrix
Q15)speculative sales.
Q16)speculative sales.
Q17)reinforcing awareness.
