1 TRUE OR FALSEThe Marketing Mix allows ownermanagers to com

1) TRUE OR FALSE:The Marketing Mix allows owner-managers to combine different marketing decision areas to construct an overall marketing program.

2)   Niche marketing is about:

                  A.   The firm concentrating their marketing effort on one particular

                        segment.

      B.   The firm concentrating their marketing effort on several segments.

C.The firm concentrating their marketing effort on the mass market.

D.The firm concentrating their marketing effort on particular countries

E.ALL OF THE ABOVE

3) TRUE OR FALSE? Market research should investigate four areas: customers, customer needs, competition and trends.

4)The four product classification used within the BCG Matrix are

A. Introduction, Growth, Maturity and Decline.

B.    Cash Cow, Rabbit, Dog and Stars.

C.    Question mark, Dogs, Stars and Rabbits.

D.    Dogs, Question Mark, Star, Cash Cow.

Solution

1.The Marketing Mix allows owner-managers to combine different marketing decision areas to construct an overall marketing program.

TRUE:Marketing progrmas made about the marketing idea which instructs owner-managers to keep eye on their goal.

2)   Niche marketing is about:

C.The firm concentrating their marketing effort on the mass market.

REASON:Mass marketing is proposed at the full market for a specific product.

3.Market research should investigate four areas: customers, customer needs, competition and trends. TRUE

REASON:Market analysis allow consider mainly four fields.

4.The four product classification used within the BCG Matrix are

D.    Dogs, Question Mark, Star, Cash Cow