What is the featurebenefit strategy and how does it help you

What is the feature-benefit strategy and how does it help you to add value?

Solution

We know that people buy benefits, not features.•One of the best ways to present benefits is to use a bridge statement. Abridge statementis a transitional phrase that connects a statement of features with a statement of benefits.This method lets customers connect the features of your product to the benefits theyreceive.

•A careful analysis of the product helps identify both product features and buyerbenefits.

•Knowing your product has always been essential to good selling, but focusing onproduct alone can be a serious mistake.

•Salespeople who love their products and have vast product knowledge shouldavoid overloading their customers with product data that the customers don’t needor want.