Entering Foreign Markets If you were the Managing Director o

Entering Foreign Markets

If you were the Managing Director of a medium-sized technology products company (for example: a manufacturer of PC peripherals such as monitors and printers), what approach would you use to enter a foreign market like Germany or the UK? How would you enter a market like Rwanda or Zimbabwe? Why would you use this (these) approach(es)?

Solution

United Kingdom and Germany are rich countries in terms of the technology as well as the funds they have. Customers in United Kingdom and Germany spend large amount of funds on the technological equipments then the other part of the world.
For entering the market in Germany and United Kingdom, technologically advanced and reliable PC peripherals are required. People usually do not invest in lower quality products. Price segment is basically higher than the regular and from rest of the world. High quality PC components are usually used in these countries as the quality standards are very high. By direct exporting one can easily enter the market of United Kingdom as well as Germany because the these countries does support and have a structure for export based business.
Direct exporting also helps in reducing the overall cost for operating in these different countries while manufacturing would be expensive as the land prices and the laws are totally different which would lead to the excessive fund needs.
Continuous development of the product as well as providing high quality is very parents would be very suitable for these countries. Importing materials from China would definitely reduce the overall cost but in Germany using products made in Germany would be beneficial or the customer really process in country rather than investing in the equipment made in other countries.

What entry in the market like Rwanda or Zimbabwe, direct exporting or joint venturing would be an appropriate market entering strategy. Zimbabwe and does not really have premium market segment they fall into the affordable market segment for the pieces low quality as well as low price equipment would be appropriate for the country\'s. These countries have lower quality standards and usually most of the countries are uses recycled products as well as old products and residence of the new year and technological advance as well as the expensive product is very less.
For getting benefited in these countries joint venture would be a better option to invest in as it would provide an understanding of these growing market to win the cost effective as well as a better product.