How have recent technological additions affected Googles fin
How have recent technological additions affected Googles financial outlook?
Solution
The Technology space is changing rapidly. Any company like GOOGLE, can not develop everything in house. So they find what is working in the market place and buy it. Google was reorganised as a subsidiary of a larger holding company called \"Alphabet Inc\".
Alphabet Inc has acquired over 200 companies and has spent at least $25 billion buying these companies.Of these only three emerged as profit making machines.
The first is Youtube, acquired in 2006 by Google. Youtube has come out as a complete winner for Google and is the main source of revenue for the company. The second is Android and the Third is DoubleClick.
Apart from these acquisitions others have been almost bust. Reason for that is the main source of revenue for google is from the advertisement which the above three acquisitions have given them. The other acquisitions either focuses on a selective segment of customers or are still in nascent stage. Neverthless, Google will keep on acquiring innovative companies which targets different set of customers and in future can grow and develop to serve billions of customers and generate revenue.
