Homework Sourse1 Micah and Jeremy both watched the Sugar Bowl football game
1. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials.
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
2. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
3. Which of the following types of organizations does NOT practice public relations?
Companies
Governments
Nonprofit organizations
Media
All of the above are types of organizations that practice public relations
4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of:
Predatory pricing
Price fixing
Price collusion
discriminatory pricing
restraint of trade
5. When Whallen\'s Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount.
Seasonal
Functional
Cash
Volume
annual
1. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials.
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
2. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
3. Which of the following types of organizations does NOT practice public relations?
Companies
Governments
Nonprofit organizations
Media
All of the above are types of organizations that practice public relations
4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of:
Predatory pricing
Price fixing
Price collusion
discriminatory pricing
restraint of trade
5. When Whallen\'s Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount.
Seasonal
Functional
Cash
Volume
annual
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
2. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
3. Which of the following types of organizations does NOT practice public relations?
Companies
Governments
Nonprofit organizations
Media
All of the above are types of organizations that practice public relations
4. If Wal-Mart were to engage in selling numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting them out of business, Wal-Mart would be guilty of:
Predatory pricing
Price fixing
Price collusion
discriminatory pricing
restraint of trade
5. When Whallen\'s Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is offering a(n) _________________ discount.
Seasonal
Functional
Cash
Volume
annual
Solution
1) Solution: Selective perception
Explanation: Selective perception occurs when consumers chooses to focus attention on few stimuli while excluding others
2) Solution: All of the above are audiences for a firm\'s communications
Explanation: A firm communicates with Stockholders; Government agencies; Bankers; and it\'s employees
3) Solution: All of the above are types of organizations that practice public relations
Explanation: Companies, governments, media and non-profit organizations practice public relations
4) Solution: Predatory pricing
Explanation: Wal-Mart would be guilty of an illegal practice called predatory pricing
5) Solution: seasonal
Explanation: Customers are been offered seasonal discount. A seasonal discount is a discount is offered on seasonal products
