Why is skill in managing diversity crucial to contemporary s

Why is skill in managing diversity crucial to contemporary successful business operations?

Solution

In present times of global business environment, companies are not only employing people from different cultural, geographical and demographic backgrounds, but because of having operations in multiple countries, they are also addressing the diverse customer needs present in multiple geographies. Businesses have to ensure that they deploy manufacturing / production processes that helps them in customising their products and services as per the need of the local customers. Same product can have different attributes and be marketed in different ways to address the diverse cultural and geographical requirements. If an international organisation is not able to manage the diversity of the local target audience, they may not achieve the desired success in the longer term.

Similarly, for organisations and managers, it is important that they address and appreciate the diversity in their workforce. To ensure a positive and productive workplace environment, employers must ensure that they indulge in fair and equal employment practices where there is no bias on the basis of race, caste, colour, ethnicity, gender, culture, age, etc. The employees, who are an important stakeholder of every organisation, must always be evaluated and promoted on the basis of their performance and the quality of work they have delivered in the roles assigned to them. Irrespective of their diverse background, each employee must be treated equally by their employers. A productive and motivated workforce involuntarily takes care of different aspects of the business such as customer relations, effective cost utilisation, optimal utilisation of resources, etc. Therefore, the role of human resource managers is to understand and appreciate the needs of different employees from different backgrounds and motivate / encourage them to produce better results.

E-commerce giant such as Amazon markets and delivers products in different geographies of the world and because of its ability to manage the diversity of its employees and customers, it is highly successful in contemporary business operations.