1 In the information processing model of communications whic

1. In the information processing model of communications, which is the first step?

Select one:

a. attention

b. comprehension

c. behavior

d. exposure

2.

Segmentation potential and high quality reproduction are typcially advantages of which form of mass media?

Select one:

a. magazines

b. newspapers

c. televison

d. internet

3.

The practice of marketing to customers only after the selected consumer has assented to receiving communications is called:

Select one:

a. TESCO

b. one to one marketing

c. permission marketing

d. relationship marketing

4.

Low selectivity and high absolute costs are disadvantages of which form of mass media?

Select one:

a. radio

b. television

c. outdoor

d. newspaper

5.

Two major advantages of radio are:

Select one:

a. clutter and low cost

b. local coverage and low cost

c. high repetition and easily noticed

d. customized and personalized

Solution

The first step is attention in information processing model

Segmentation potential and high quality reproduction is done through newspaper

Permission marketing is the form of marketing where marketing is done only after taking the consent of consumer.

Outdoor media is less selective and include absolute cost

Clutter and low cost are thw two main advantage of radio