Q1 Mohamed has decided to start a business He wants to manuf

Q-1. Mohamed has decided to start a business. He wants to manufacture lawn mowers and believes in the production concept. If this approach is taken, what will be Mohamed primary areas of concentration as he builds his business? Explain other concepts related to the evolution of marketing concepts.

Solution

Since, Mohammad believes in production concept means that he is going to compete in market on the basis of high production efficiency, low costs, and mass distribution.

He will seek to attract customers who prefer to buy high quality low cost products. He will use systems of mass production to produce high volume to lower the cost and offer them to customers. Marketing will focus on projecting the product as low cost high quality product.