If a consumers decision to avoid a purchase is largely based

If a consumer\'s decision to avoid a purchase is largely based on a perception of risk, what techniques can a marketer use to overcome any related fears held by a consumer?

Solution

Techniques a marketer can utilize to overcome perception risks held by a customers-

Avert consumer objections utilizing objective info from academic/ governmental / professional organization sources. For instance, a food retailer can utilize statistics from the AHA, Department of Agriculture or Food & Drug Administration to dismiss any usual myths pertaining to the food. Give internal info about your organization that display your safety /security accomplishments, rewards & professional documentations & certificates.

Customers might have more confidence in a good if it’s endorsed by a person / organization they trust. Try getting official product standing from a trustworthy trade association/ charitable organization / some other business (like a sports team). Experts you utilize for endorsing needn’t be celebrities. They can be community professionals, like medical practitioner/ dietitian/ personal trainer / other specialist in a particular area linked to your product / service.