Homework Sourse35 Location Score Using the above factor ratings calculate t
3.5
Location Score
Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
| Location Score | ||||
| Factor (100 points each) | Weight | A | B | C |
| Convenience | .15 | 88 | 85 | 83 |
| Parking facilities | .20 | 72 | 85 | 90 |
| Display area | .18 | 87 | 89 | 88 |
| Shopper traffic | .27 | 95 | 91 | 94 |
| Operating costs | .10 | 87 | 95 | 85 |
| Neighborhood | .10 | 94 | 98 | 85 |
| 1.00 | ||||
Solution
a.
b.
On the basis of composite score, B seems the best.
So, location B should be chosen as it is having maximum composite score (89.64).
| Factor | Weight | A | B | C |
| Convenience | .15 | 0.15(88) = 13.2 | 0.15(85) = 12.75 | 0.15(83) = 12.45 |
| Parking facilities | .20 | 0.20(72) = 14.4 | 0.20(85) = 17 | 0.20(90) = 18 |
| Display area | .18 | 0.18(87) = 15.66 | 0.18(89) = 16.02 | 0.18(88) = 15.84 |
| Shopper traffic | .27 | 0.27(95) = 25.65 | 0.27(91) = 24.57 | 0.27(94) = 25.38 |
| Operating costs | .10 | 0.10(87) = 8.7 | 0.10(95) = 9.5 | 0.10(85) = 8.5 |
| Neighborhood | .10 | 0.10(94) = 9.4 | 0.10(98) = 9.8 | 0.10(85) = 8.5 |
| Total | 1.00 | 87.01 | 89.64 | 88.67 |
