Sears offers a Craftsman radial saw for 49999 a MACH 3 razor

Sears offers a Craftsman radial saw for $499.99, a MACH 3 razor set is $6.99, and a bottle of windex is on sale for 99 cents. This reflects which of the following pricing concepts? Select one: a. price lining b. standard markup pricing c. odd-even pricing d. target return pricing

Solution

The information provided in the question represents the odd-even pricing strategy. This method is used to price products with odd values. For example instead of pricing product for ?50, the seller will price it at ?49.99. This is a type of psychological pricing method with belief that certain price ranges are more appealing to consumers. So the correct option is C.