Case Study 1 How Low Will You Go When does client entertain

Case Study 1: How Low Will You Go?

- When does client entertainment cross the line? - What are examples of appropriate entertainment? - What are examples of inappropriate entertainment?

Solution

The customer or client entertainment is the program conducted by the organization in order to retain them and also to make them satisfied. The satisfied customers are always an asset for the organization. The organization adopts various methods or strategies so as to make the client entertainment program effective.

Even though this program is an effective business strategy, it can also cause some harm when it exceeds the limit. The client entertainment can be considered to be crossing the line when the customer over demands the employees. Sometimes the customers can misuse the retention program and can indulge in the negative publicity so as to take advantage. Another condition is when the expenses to client entertainment exceed the limit so that the financial situation of the organization can be affected. Hence it is essential that the organization should select appropriate client entertainment program in order to make it effective.

Example of appropriate client entertainment program includes

The examples of inappropriate client entertainment program includes