In MS Word Write a Press Release designed for online publica

In MS Word, Write a Press Release designed for online publication that announces that kids get free admission to your water park on Mondays during the months of June, July & August. At the bottom of the release, create a list of the keywords and links that you included specifically to help with SEO.

Solution

Press release is a stalwart of public relaTons (PR). It is a standardized format for releasing informaTon. Originally intended to provide informaTon to journalists, press releases are increasingly being read without going through the journalists Frst. PR has also realized thetremendous impact of bloggers, and many PR professionals are using the same press releases intheir communicaTons with bloggers. Today, with many o²ine press o³ces moving online,journalists are also bloggers, and bloggers are the new ciTzen journalists, so the lines are becoming evenfurther blurred.newswires, like arTcle directories, allow for online submission of press releases. In turn, these aresyndicated via RSS (really simple syndicaTon), and so are picked up by the news engines,such as Google News, Yahoo! News, and MSN News. Many people pick up their news via theseonline news engines, which aggregate news from a number of publicaTons and news wires, and sothe press release is becoming an ever more crucial means of reaching a growing audience.As well as promoTng conversaTon around your company and its products, online press releases should drive tra³c to your site. To achieve this, press releases need to be opTmize to contain related key phrases and links. Not only is this important for the press releases beingpicked up by news engines, but there are many journalists who will simply reproduce the copy ofa well-wri´en press release. Ensure that these reproducTons posiTvely impact your SEO (searchengine opTmizaTon) eµorts by opTmizing your press releases for key phrases and links.Don’t forget topublish your press releases on your own sitebefore sending them to therelease sites. You’ll want to be considered as the “expert” in the search engine’s eyes on thesubject, and journalists also need to be able to Fnd all the informaTon they need on a company website