hi you are required to do research about this company in goo

hi you are required to do research about this company in google mr bean singapore and create a digital marketing capmagin for this company

Mr. Bean - Life\'s Simple Pleasures

www.mrbean.com.sg/ and create a digital marketing campaign for a company and good or service you have chosen

the content is

1)define relevant goals of mr bean ( based on company vision goals or mission )

2) define relevant SMART objectives (based on the goals) justify

3) discuss relevant tracking measures for success criteria. justify based on defined campaign goals and objectives

4) Timeframe for campaign: less than three years

5) select and discuss the appropriate digital communication channels

6) select and discuss the appropriate promotional technique for each selected digital communication channels

7)highlight examples to illustrate your campaign

8)justify why these channels and techniques are relevant and appropriate with reference to target market: company vision and missions: campaign goals and objectives company resources

Please answer the 8point accordingly thanks

Solution

Mr Bean is popular for its soya products lie first ever soya ice cream. It has effective soya bean food and beverage with more than 50 stores in Singapore. There is focus on providing meaningful and memorable experience to the customes related to soya beverages and products. The mission is to let people experience a fulfilling food and beverage journey and reconnect with the simple pleasures of life.

The smart objectives are to increase the sales by 30 percent and achieve high sales revenue.

It should focus on expanding business to other countries

To make the brand globally recognizable

The target market of the brand includes working professionals who are looking for an effective healthy alternative for proteins. It includes working professionals from 24 plus age group who want to have a healthy lifestyle.

The marketing campaign should focus on \'cut cream\'. \'Yes to proteins should be the focus of the campaign and it should have strong digital marketing campaign along with traditional sources.

It should focus on social media channels like instagram, facebook and youtube. It should use influencers and social media celebrities to create awareness and liking for the brand.