Please watch the following video httpwwwcengagecommarketingb

Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html

Write a minimum 100 word discussion in defense of your answer to each of your multiple choice and true/false questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.

1. Based on the number of bike stations, what level of distribution is Hubway aiming for?

a. Exclusive distribution

b. Selective distribution

c. Intensive distribution

d. Broker distribution

2. Which type of nonstore retailer is New Balance Hubway?

a. Automatic Vending

b. Direct retailing

c. Shop at home network

d. telemarketing

Solution

1. Based on the number of bike stations, what level of distribution is Hubway aiming for?

Ans - c. Intensive distribution

Explanation :-

I think that New Balance Hubway is aiming for the intensive distribution. Intensive distribution is a form of distribution aimed at maximum market coverage. It is aimed at having a product available in every outlet where target customers can buy it easily. This strategy will allow New Balance Hubway to place their product in many different locations. The more stations they have the more customers can use their product. This will result in more sales.

2. Which type of nonstore retailer is New Balance Hubway?

Ans - a. Automatic Vending

Explanation :-

I think New Balance Hubway falls under Automatic Vending category. Automatic vending is the use of machines to offer goods for sale without the use of persons. Everything is done online in this vending. During the pass period, a person can ride as many times as he wants. The cost of your Pass includes unlimited rides less than 30 minutes, however, for longer rides, additional charges have to be paid. Thus, New Balance Hubway is a nonstore retailing company that falls under Automatic Vending category.