Task Find 1 example of a company that has pursued an offensi

Solution

The companies use strategies for protecting and reinforcing the leadership position. This is done for achieving dominant leadership. Offensive strategy is the use of direct and indirect attacks with the help of improvement in position through the take away of market share of competitors. The main focus of the strategy is to be first mover and a market leader that is proactive. This helps them to stand one step ahead. The main focus of the strategy for gaining competitive advantage is to maximize the sales, destabilizing the present market leader and acquiring market share.

Defensive strategy makes use of an effective strategy for making it difficult for the competitors for acquiring the market share and making it hard for the new entrants to have access to the market. The focus for gaining competitive advantage is maintaining the existing market share and maximizing profitability, reinforcing existing market position, safeguarding the present levels of competitive advantage and raising the barriers of entry. When there was entry of Fujitsu in American market Kodak expanded in Japan. This was defensive strategy and it was response to the attack in the own market by foreign competitor who entered home market. However Kodak was not highly successful to establish its base in Japan.

A premium coffee line was introduced by McDonald\'s when it felt threatened by the growth of Starbucks. It was successful in gaining popularity as attractive part of breakfast menu as reasonable and attractive menu.

The example of offensive strategy will be the fight of Harley Davidson for gaining market share in USA against motorcycles manufactured in Japan. It dominated the market with its business strategy which was aggressive. The focus was on cheaper and faster bikes. The unique selling point set it apart and helped to gain votes.