A sales manager has found that as a TV advertising campaign

A sales manager has found that as a TV advertising campaign increases the number of commercials per hour for a particular brand, the sales of that item decreases. This result is an example of a a.) positive relationship b.) negative relationship c.) causal relationship d.) ecological fallacy

Solution

A sales manager has found that as a TV advertising campaign increases the number of commercials per hour for a particular brand, the sales of that item decreases.

As one variable increases while the other decreases, then that would be

OPTION B: NEGATIVE RELATIONSHIP [ANSWER]

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If they both increased or decreased, that would be a positive relationship.