Any Help would be great for below questions as I dont work f

Any Help would be great for below questions as I don\'t work for a company yet

1. Obtain a list of your company’s customers and analyse it by addressing the following points:

a. What types of customers does your company service? (Divide the list into industry sectors/types and calculate the percentage of customers in each industry type).

b. Research each type of group of customers and find out what their needs are. List the key needs of each group and/or each client your company has. Note: To do this thoroughly, you may need to design a short customer questionnaire to send out to customers and/or to use in your research with specific customers and specialist customer service staff.

c. Explain the research approach you used to obtain this data and attach any questionnaires or surveys used in the process.

2. Select a customer from each sector/type in your list and record what their needs are then,

a. Check the company records and obtain feedback from the customer to see if the customer receives their products/services:

i. On time,

ii. In good order and with no errors/returns,

iii. At an agreed price,

Solution

Customer Type

% of sales

Key needs

Retail

90%

Quality fertilizer at affordable prices

Other chemical manufacturers

7%

Timely supply of chemicals used as raw materials

Farmer co-operative

3%

Timely supply and most competitive price

Company : A leading fertilizer manufacturer in India

c) The research approach used for gaining this information of key needs and wants of customers is through industry and company information.

Questionnaire was also used in a limited fashion (sample below)

2) Retail customer: Most important need is good price. As per company records, our price has been competitive around 95% of the time.

Chemical manufacturer (Gujarat State Fertilizer Corporation): Most important criteria is timeliness of supply. On time supply about 80% of time.

Farmer co-operative (MP Marked): Most important criteria is quality of product and price. Been able to satisfy their demands 80% of time.