Analyze the buyer decision process for a pet insurane cistom

Analyze the buyer decision process for a pet insurane cistomer

Solution

The decision process of a pet insurance customer can be analysed by breaking the process in the following steps:

Acknowledge the need – a pet owner should understand that there is a realistic risk that their pet will need veterinary care some time, and that the healthcare will be more expensive than the owner can afford at any one time. So there is a need to get pet insurance.

Search of information and options – With the need acknowledged, the consumer will find out information to solve the affordability problem. This may happen by reading news pieces or blogs, collecting information from company Web sites, or speaking to fellow pet owners on how they tackled the issue.

Evaluation of alternatives – This may be a product-to- product evaluation. It may also be a comparison between buying and not buying the item at all. Irrespective of the case, the choices are evaluated regarding the qualities and advantages which are the most significant to the customer. Key factors to consider and compare while evaluating alternatives are:

Attract best quotes – This maybe a homework or prep of sorts where the customer does activities to reduce the insurance cost without compromising on the coverage.