1. Baking soda, sugar and many agricultural products are primarily sold using which of the following approaches?
A. Differentiated
B.
Concentrated
C.
Undifferentiated
D.
segmented
E.
niche
2. At the corporate level a company starts the strategic planning process by defining its _______________
A.
mission
B.
SWOT
C.
goals
D.
opinions
E.
strengths
3. The _______ is usually considered the most important consumer buying influence in society.
A. Social class
B. opinion leaders
C. reference group
D. family
E. neighborhood
4. This is a period of migratory movement. Over the past two decades the United States population has shifted to the ________ and ________.
A. East; South
B. East; North
C. South; West
D. North; West
E. Farms; South
5. Which of the 4 Ps describes the goods-and-services the company offers to the target market?
a. Price
b. Promotion
c. Product
d. Positioning
e. Place
1. Baking soda, sugar and many agricultural products are primarily sold using which of the following approaches?
A. Differentiated
B.
Concentrated
C.
Undifferentiated
D.
segmented
E.
niche
2. At the corporate level a company starts the strategic planning process by defining its _______________
A.
mission
B.
SWOT
C.
goals
D.
opinions
E.
strengths
3. The _______ is usually considered the most important consumer buying influence in society.
A. Social class
B. opinion leaders
C. reference group
D. family
E. neighborhood
4. This is a period of migratory movement. Over the past two decades the United States population has shifted to the ________ and ________.
A. East; South
B. East; North
C. South; West
D. North; West
E. Farms; South
5. Which of the 4 Ps describes the goods-and-services the company offers to the target market?
a. Price
b. Promotion
c. Product
d. Positioning
e. Place
1. Baking soda, sugar and many agricultural products are primarily sold using which of the following approaches?
A. Differentiated
B.
Concentrated
C.
Undifferentiated
D.
segmented
E.
niche
2. At the corporate level a company starts the strategic planning process by defining its _______________
A.
mission
B.
SWOT
C.
goals
D.
opinions
E.
strengths
3. The _______ is usually considered the most important consumer buying influence in society.
A. Social class
B. opinion leaders
C. reference group
D. family
E. neighborhood
4. This is a period of migratory movement. Over the past two decades the United States population has shifted to the ________ and ________.
A. East; South
B. East; North
C. South; West
D. North; West
E. Farms; South
5. Which of the 4 Ps describes the goods-and-services the company offers to the target market?
a. Price
b. Promotion
c. Product
d. Positioning
e. Place
1) The correct choice is c. undifferentiated.
Explanation : - When a large proportion of customers have similar needs for the product, the undifferentiated strategy is effective.
2) The correct choice is a. mission
Explantion : - Corporate strategic planning is developed at the company\'s headquarters to guide the whole organization. The planning process includes four steps o fplanning activities: (i) developing corporate mission and objectives (ii) defining strategic business units (iii) allocation of resources to strategic business units and (iv) developing corporate strategies to fill the strategic planning gap.
3) The correct choice is d. family
Explanation : - Family members can strongly influence buyer behavior. The family remains the most important consumer buying organization in American society.
4) The correct choice is A. East ; south
Explanation : - In the past two decades there has been a steady population shift from urban to less-populated regions of the United States.
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