Describe the three types of appeals that marketers useSoluti

Describe the three types of appeals that marketers use.

Solution

There are many appeals that markets use for advertising or promoting their products. Among this the major three are

1: Fear:Fear appeals focus on the negative outcomes which may happen because of certain action or non action. This will generate emotional panic among viewers such as eating healthier or not smoking.that can happen because of an action or inaction. Advertisers use fear appeals to promote an immediate behavior change such as eating healthier or not smoking.

2:Humor: This will create appeal among customers by remembering the advertisement and its catchy words or pictures. This will replicate easily while doing shopping or create positive appeal among viewers to recongnise the brand while shopping.

3: Bandwagon:This makes consumers a particular beleif that they are missing something badly which they need to belong. Food and drink ads , perfume advt where certain adults enjoy using the product while others are get ingored they are discriminate from certain selections.