3 Write a Email Use Format on Page 221 REQUESTING YOUR FIRM

3. Write a Email: Use Format on Page 221 REQUESTING YOUR FIRM USE SOCIAL NETWORKING: Your small but prestigious firm has a web page that increasingly gets traffic and now you, the communications director, want to convince upper management to branch out to use Facebook and Twitter. Several of the senior partners think that social networking sites are trendy and informal and don\'t accurately reflect the firm\'s conservative image. You know that convincing some of the partners to adopt more modern strategies may be difficult, but you also know the firm stands to lose its competitive edge in a rapidly changing world. Send an email message requesting the firm use social media. This Assignment 13.16, Item \"B\" can be found on page 235. Consider the hints offered along with the assignment.

Solution

Dear All,

I am writing to suggest that we need to make some changes to our marketing strategy and concentrate on the social media channels. The market is adopting new technologies and new ways to reach the target audience. We all know for a fact that the social media channels have gone viral and our competitors are making use of these channels to attract new customers. This definitely has an effect on our business and I would like to make the required changes to make sure that we stay at the top of our game.

Some of you might think that the social media channels are not professional and might harm our brand image. But I can assure you all that there are ways to keep the communication very formal and educate our target customers in innovative and creative ways. My personal recommendation would be to concentrate on Facebook and Twitter where the reach is very wide. This can definitely add value to our business and also increase the interaction between the company and the customers. So, I request you to consider my request and provide permission to create official Facebook and Twitter pages for the company marketing activities.

I thank you all in advance for your consideration and I look forward to receiving your confirmation. Thanks also for your time and have a great day ahead.

Best Regards,

XYZ