Can consumers trust the product or service reviews they read

Can consumers trust the product or service reviews they read online?

Question 14 options:

Yes. There are safeguards in place to eliminate negative or untrustworthy reviews.

No. Only satisfied customers write reviews and the reviews are biased too favorably towards the productd.

No. The principle of caveat emptor applies to the online environment.

Yes. These reviews are written by customers just like us.

Solution

Yes. These reviews are written by customers just like us.

Consumers have the full rights to review the product online from where he/she has purchased the product from online. Online websites like amazon, ebay, snapdeal etc give the customer option to right the feedback for the product for which they buy them online. Sometimes the feedback or the review already given for the particular product can help you to make the decission for the purchase. So, all the reviews are written by us the common customers like us.