An orthopedic group in Virginia has decided to conduct a sur

An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the group\'s Web site, indicate the level of customer satisfaction. The group has also posted comments that some of the physicians wrote in the surveys. What is this group doing in terms of attempting to recognize the customer contact process? Explain the integration of this strategy into a total marketing program for the orthopedic group.

Solution

Answer:

The group is trying to create the awareness of the programs that they offer the services that they are providing to their customers or patients. Making them linked to their portal would enhance the credibility of them as the patients would be more informative about their work and process