Path Wordso QUESTION S Omnichannel retailing has many potent

Path: Words.o QUESTION S Omnichannel retailing has many potential advantages, but it also has challanges. What are they? 3 (12pt) T TIT paragraph Arial Erl L - T.

Solution

ANSWER:

Omnichannel retailing challenges

--Technological barriers: Omni-channel strategy requiring a complete integration of all channels thus increasing the complexity of supply chain and managing operations. To satisfy the expectation of customer, retailers must have an advanced warehouse management system for tracking the inventory in all repositories in real time. But when a business transits to Omni-channel, the previous technological infrastructure can’t ensure inventory accuracy and order management across all channels resulting to a failure in Omni-channel execution.

-- All in one- one in all: The bigger the brand, the higher challenging it receives to address the customer’s demand, including the out-of-stock items fulfilment. Thus the channel conflicts occurs when inventory becomes limited although the goals are incompatible

Struggling with channel conflicts: To keep all the channels integrated and treating them equally is big challenge

Customer engagement: When transiting from multi-channel retail to Omni-channel retail, there are numerous omnichannel retailing challenges which retail businesses have to handle. In specific, a company need to change its customer engagement programs because the business model needs to be more complicated one