Analysis Paper Read the Coppertone video case watch the corr

Analysis Paper

Read the Coppertone video case, watch the corresponding video to answer the following questions:

1.    How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe?
2.    Describe the five-stage purchase decision process for a Coppertone customer.
3.    What are possible psychological, sociological, and situational factors that influence the Coppertone consumer purchase decision process?
4.    What challenges does Coppertone face in the future?
5.    What actions would you recommend related to each challenge?

Link to case study reading and a Video case:
http://www.chegg.com/homework-help/coppertone-creating-leading-sun-care-brand-understanding-con-chapter-4-problem-1VCQ-solution-9781259712364-exc

Solution

Answer:

1. The understanding of consumer behavior that helped Coppertone grow in the US and around the globe are,

Ref: Initally Coppertone started as a tanning product, but when the preference of consumers changed from tanning to protection of skin, it developed new products in the interest of consumers.

2. The Five stage purchase decision process for a Coppertone customer are:

3. The factors that influence the Coppertone consumer purchsae decision process are:

4. Challenges that would be faced by Coppertone in future are:

5. The recommedation related to each challenges are:

Thanks.