Instructions Read and review the concepts laid out in Chapte

Instructions: Read and review the concepts laid out in Chapter 9. Once you are comfortable with this material, answer the questions below. In 1-2 pages (double spaced, 12ft, Times New Roman), answer the questions completely and thoughtfully using concepts learned in the reading/in class.

1) What are some things firms (and specifically their marketing departments) can do to influence the customer to change demand

2) How does forecasting vary with new products VS already established products in the marketplace?

Solution

Q1. In this competitive and ever changing market environment, the company or firm started felt the only way it could differentiate its product by focussing on providing high customer services through certain strategies :