Why do you think social networking is important for small bu

Solution

Importance of social networking for small business

Monitoring Competitor Activity

Tools like HubSpot and HootSuite enable in keeping an eye on your competition. You can open up continuous streams that target the names of competitors or keyword phrases. You’ll be able to monitor what people are talking about in conversations that are essential to your business.

Integrating with Other Media Sources

Social Media Marketing is only one spoke on the marketing wheel. It can be used in many ways if integrated with other traditional forms of marketing and advertising. For example, you may be doing a big radio campaign for an event, you can then pursue individuals to your Facebook page to sign up.

Proving Your Expertise

With time audiences and customers will begin to consider you as an industry leader. Your consistent messaging about key issues and problem solving content will position your business as a voice of authority. Once you obtain that authority and trust persons will follow you in droves.