Hello I need answers to couple questions on Marketing Excell

Hello I need answers to couple questions on Marketing Excellence : Accenture Case Study

1. How does Accenture target its business-to-business audience to effectively?

2. Evaluate Accenture\'s history of branding campaigns. What remains consistent throughout?

Solution

1. Accenture is one of the largest consulting and software solutions firm in the industry. it is having good brand name and skilled amount of employees with it. it is serving their clients from a long period. it is also having strong customer and client support. their brod services includes technology, consulting and auditing, strategic work, and involved in many operations by supporting many industries.

they list the target business clients and have an individual interaction with them. they find the needs and requirements of the clients, and crate a product or solution to them. next they explain it to the clients, and clarify their doubts in practically. during its implementation and work, if they encounter any kind of problems, Accenture will support and assist them to resolve it.

Accernture is prepares customized products and services based on client needs, and fulfill their needs.

2. customer satisfaction is the main focused and targeted area by Accenture. the same they are explaining to their new clients, and with the reality many of the new clients are joining in Accenture client list. they always explore their employees and core competency of them to the clients. once the clients get confident with them, they arrange a fact to face and make it as a productive deal.

client satisfaction is the consistent area where Accenture focus and for this they are puting persistant efforts.