Given all the service guarantees we see or hear on a daily b
Given all the service guarantees we see or hear on a daily bases, do these really make you feel better about the services you are paying for at the bank, restaurant, cable company or retail store? Give specific examples of good and bad guarantees you have encountered and at least one example of a time you had to evoke a guarantee.
Solution
As a human being, I definitely feel better when I hear about the service guarantees for the product or service I am paying for. It makes me feel confident that the company is ready to cover if something goes wrong while using the product or service. It also a way for the companies to attract new customers and they have been successful in doing that.
The good example of service guarantee I have received is from an insurance company in India. I took bumper to bumper insurance from them. It covered the entire car and what I did not know is that they even cover the paint of the alloy wheels of my car. I was really surprised and happy to hear from the executive that they will pay for the colour as well. I have renewed my insurance with them three times after that.
The bad service guarantee I have got is from a retail smartphone chain in India. The company takes money for the anti-theft insurance and when you go them to claim the reimbursement. The company asks us to file a complaint with the local police and get the approval form them to apply for the reimbursement. When they are selling they do not disclose these facts but they do only when they have to pay for it. Hiding something from the customers just to sell their product is not a good practice to follow.
